KOTC announced that social responsibility is part of its strategy through which it endeavors to react with public and private institutions of the society and further help solve problems and support issues that serve the homeland and citizens.
Launching the awareness traffic campaign under the slogan: "use car signal…save life of others!" in cooperation with the Ministry of Interior, KOTC said its management places social responsibility among its priorities and tries to prove that it is an active member through a well-studied program in service of society and extending communication bridges with many social institutions.
The traffic campaign sponsored by KOTC and posted across social media aims at making all social groups aware of the importance of following safety measures, including the use of car signal when driving, which would also help limit horrid accidents suffered by the society, especially among youths, the company pointed out.
KOTC hailed by the Ministry of Interior's support of the campaign and its great role in traffic awareness through unconventional messages addressed for keeping car drivers aware of the danger of rash driving, using mobile phones and frantic speed during driving, pointing out that traffic awareness is not the sole responsibility of the ministry, but it is rather a common responsibility of all authorities and institutions.
KOTC called upon various mass media to support such national campaigns, pointing out that social responsibility requires everybody to hold the campaign slogan "use car sign…Save life of others," so that it reaches all social groups, houses and cars.
"We are adopting campaigns to optimize electricity consumption, sponsoring an Asian shooting championship, visiting hospitals of old aged and special needs and organizing blood donation campaigns in cooperation with Central Blood bank as well as contributing to a large number of expos and conferences held in-house and abroad besides other social activities through which we understand the importance of our social role," KOTC said.
Finally, the company underscored its role of pursuing its social mission in reaction positively with the society, which it said makes it a true partner in the integral development process seen by Kuwait under the umbrella of HH the Amir, his faithful Crown-Prince and the wise government.